Terms of Service
Last updated 18 August 2026
The agreement between you and us. Short, and in plain language, because terms nobody can read protect nobody.
Who you are agreeing with
This service is provided by Emstra tölvuþjónusta ehf, registration number (kennitala) 5710251240, Öldugerði 4, 860 Hvolsvöllur, Iceland. By using what-to.watch you accept these terms. If you do not accept them, please do not use the service.
You need to be at least 13 years old to use what-to.watch, and old enough to enter a contract where you live if you want to subscribe.
What the service is
what-to.watch recommends films based on your taste and shows where they are streaming in your country. Film information comes from TMDB and streaming availability from JustWatch.
We do not host, stream or sell films. We point at them. Availability changes constantly and is reported to us by third parties, so we cannot promise it is correct at any given moment. Check with the streaming service before making plans.
Recommendations are generated by an AI system and are opinions, not facts. Sometimes it will suggest something you hate. That is the nature of taste.
Your account
You are responsible for keeping your sign-in details secure and for what happens under your account. Tell us promptly if you think someone else has access to it.
Do not use the service to break the law, to scrape or resell our data, to attack or overload the service, or to get around the limits of the free tier. We may suspend or close an account that does. If we ever close your account, we will tell you why.
You can delete your account whenever you like, from your profile page or from the Account tab in the iPhone app. See the privacy policy for exactly what that removes.
Plus subscription, billing and renewal
The core of what-to.watch is free. Plus is an optional paid subscription that unlocks unlimited searches and the extra features described on the pricing page.
- What it costs: Plus is US$4.99 per month, or the equivalent in your local currency as shown by the App Store before you confirm. Local taxes may apply.
- How long a period lasts: one month, starting when the purchase is confirmed.
- It renews automatically. Your subscription renews for another month, and your Apple ID is charged, unless you cancel at least 24 hours before the end of the current period. Renewal charges are taken within the 24 hours before the period ends.
- Free trials, where offered: if you are given an introductory free period and you subscribe during it, the unused part of that free period is forfeited.
- How to cancel: in your Apple ID settings — on iPhone, Settings, then your name, then Subscriptions. Cancelling stops the next charge; it does not refund the period you are in, and you keep Plus until that period ends. Deleting your what-to.watch account does not cancel an Apple subscription, because only Apple can do that. Cancel first.
- Who takes the money: it depends on where you subscribe. In the iPhone and Apple TV apps it is Apple— payment is charged to your Apple ID and governed by Apple’s terms. On the web it is Paddle (Paddle.com Market Ltd), our merchant of record — Paddle sells the subscription, handles payment (cards, Apple Pay, Google Pay) and applicable taxes, and their buyer terms apply to the transaction. Either way, we never see your card details.
- How to cancel a web subscription: from your account page, or through the subscription-management link in any Paddle receipt email. The same rule applies as above: cancelling stops the next charge, and you keep Plus until the period ends. Deleting your what-to.watch account does not cancel a subscription — cancel first.
If we change the price, we will tell you in advance and the change will only apply from a renewal after that notice. You will always have the chance to cancel first.
Refunds and your right to cancel
Purchases made through the App Store are refunded by Apple, under Apple’s refund policy, not by us. Request one at reportaproblem.apple.com. We cannot issue a refund for an Apple purchase even if we would like to — but tell us anyway if something went wrong, because we would rather fix it.
Purchases made on the web are refunded by Paddleas merchant of record, under Paddle’s refund policy. Ask us first at [email protected] and we will raise it with Paddle, or contact Paddle directly via the receipt email.
If you are a consumer in the EEA you normally have a 14-day right to withdraw from a distance contract. By starting to use Plus immediately you ask us to begin supplying the service within that period, and once it is fully supplied for a given month the withdrawal right for that month no longer applies. This does not affect your statutory rights.
Availability, and what we do not promise
We work hard to keep the service up, but we do not guarantee it will be uninterrupted or error-free. We may change or discontinue features. If we discontinue Plus entirely while you are paying for it, we will let you know and stop billing you.
The service is provided as it is. To the extent the law allows, we exclude implied warranties. Nothing here limits liability for death, personal injury, fraud, or anything else that cannot lawfully be limited — and nothing here takes away the rights you have as a consumer under Icelandic or EU law.
Where our liability can lawfully be limited, it is limited to the amount you paid us in the twelve months before the claim.
Content and intellectual property
The site, its design and its software belong to us. Film metadata, posters and artwork belong to their owners and come to us via TMDB; streaming availability comes from JustWatch. This product uses the TMDB API but is not endorsed or certified by TMDB.
The lists and ratings you create are yours. You give us permission to store and process them for the purpose of running the service for you, and nothing more.
Changes to these terms
We may update these terms. If a change materially affects you, we will tell account holders by email before it takes effect. Continuing to use the service after that means you accept the new version.
Law and disputes
These terms are governed by Icelandic law, and the courts of Iceland have jurisdiction. If you are a consumer in the EEA, this does not deprive you of the protection of the mandatory law of the country you live in, and you may bring proceedings there.
If something has gone wrong, please email [email protected] first. Most things are a misunderstanding and most misunderstandings are fixable.